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Use The 1–50 Rule and Get Results You Want Within the Next 24 Hours
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“I want to start a shoe business,” Sam told me.
“What kind of shoe business are you thinking about?” I asked him.
“I design shoes. I want to manufacture them and sell them online,” he replied.
“But it’s going to take me six months to get this off the ground…” he continued.
But I stopped him there. Two years ago, I came up with a concept I call the 1–50 rule. The idea is simple:
What can I do in one day that will yield 50% of the results I’m looking for?
So I asked him this very question:
“Sam, what can you do in one day that will make this business operational?”
He was thrown aback. Everyone is thrown aback when I ask them this question. This is, of course, intentional.
